We approached our Next 25 Keynote design with one goal in mind: let’s go bigger, wider, and bolder while remaining uniquely Google, and ensuring our on-site execution matches our load in time constraints.
This came to life with a design that fully maximized the height, width, and lighting footprint of the Michelob Ultra Arena, pushing the Google Cloud brand narrative of ideas without limits.
A central content screen expanded laterally, revealing a dynamic composition of mixed planes and media. Our side screens iterated out to an abstracted N-E-X-T lighting sculpture stage left and right. The central content screen flowed down into an LED stage floor, allowing the movement of content between planes.
Speakers were immersed within a fully dimensional environment—framed by layered scenic backdrops, enveloped in lighting from above, and punctuated by unexpected visual moments from below.
Then, we took it further. Between Day 1 and Day 2, the entire stage underwent a bold physical transformation. Our main stage broke apart, with a portion of it physically moving out into the audience. This movement created a new satellite stage amongst the audience for Day 2.
As part of this transition, we also repositioned our cameras to refresh the broadcast visuals, and introduced a new aerial camera above the satellite stage. This overhead, wrestling-style shot showcased our LED stage content and added unexpected emphasis to speaker walk-ons.
The dramatic shift not only surprised and re-engaged the audience, but also redefined what's possible in a multi-day experience.
And with less than 4 days from feet on the ground to speaker rehearsals, the set was all executed with the energy and precision of a rock-and-roll-style load-in.
Credits —
Creative Director: Nevin Mizelle // Creative Oversight: Ariel Monsour // Production Designer: Anthony Bishop // Art Director: Kristyn Ingle // Graphic Designers: Brett Meier, Joe Jacobson // Creative Producer: Chris Lewman // Furniture & Decor: Michael Baugh // Creative Coordinator: Shelby Rahimzadeh // Set Decorators: Tiffany Dorak, Alex Filipowski
Jack Morton Worldwide x Google Cloud, 2025
Google Next ‘24 is a three-day, live event where sharing hands-on previews of cutting edge tech from Google and a chance to re-engage developers and mid-ranks through keynotes, breakouts, and spotlight meetings.
Over 30,000 attendees and partners attended events across Las Vegas.
Our creative team was tasked with designing Google’s main Keynote stage, two Spotlight stages, and over 30 breakout stages.
Whereas in 2023 we went wide, in 2024 we went high. Our Keynote was inspired by the move into a more AI-focused space, with the aim to create a fully immersive set design in Michelob Ultra Arena.
Inspired by the AI-generation process, our stage design explored repetition and layering through multiple mediums. In order for our audience to feel encompassed, we embraced MUA by reaching upwards through both LED screens and kinetic lighting.
The stage was set to perform beautifully both in person and through our broadcast. Through sleek materials, lighting and stage tricks, we ensured every moment of the two days of Keynote was bespoke.
Our smaller sets riffed off of the Keynote materiality and core Google graphics for Next 2024. These designs ensured that the Google brand showed up beautifully and cohesively throughout our sets.
Keynote Awards —
Gold, Best General Session Stage - Event Marketer’s Experience Design Awards 2024
Medal Pending, Best Proprietary Company Event - ANA B2 Awards 2025
Credits —
Creative Director: Nevin Mizelle // Environmental Director: Camille Connolly // Environmental Design Leads: Chris Boone, Emily Kollars, Caitlin Ayer // Art Directors: Brett Meier, James Dunphy, Winnie Clarke, Kristyn Ferretti // Graphic Designers: Julie Wilson, Emily Carpenter-Munroe // Creative Producers: Chris Lewman, Natalie Sanfilippo, Nick Sharp // Furniture & Decor: Julia Cipriano // Creative Coordinators: Annie Gilbert & Haley Hughes // Set Decorators: Tiffany Dorak, Alex Filipowski
Jack Morton Worldwide x Google Cloud, 2024
Google Next ‘23 was a three-day, live event where sharing hands-on previews of cutting edge tech from Google and a chance to re-engage developers and mid-ranks through keynotes, breakouts, and spotlight meetings.
Over 18,000 attendees, partners and attended events across San Francisco’s Moscone Center.
Our creative team was tasked with designing Google’s main Keynote stage. Inspired by the move into a more AI-focused space, our aim was to create a fully immersive set design.
We embraced the permanent structural columns in Moscone Hall F by leveraging wooden towers intercut with perforated metal and lighting to create sculptural pieces. Additionally, the outer drums on these towers turned 360, to reveal the demo presenters at key moments throughout the 2 days.
A large back LED “canvas” was the backdrop to our main content screens. These were rigged to appear as if suspended in the air, and accented with the traditionally Google chamfered corners.
Credits —
Executive Creative Director: Jo Kang // Creative Directors: Matt Gates & Nevin Mizelle // Art Director: Seol Lee // Creative Producer: Chris Lewman // Environmental Designer: Matt Gates
Jack Morton Worldwide x Google, 2023
Sessions is Stripe’s flagship event that takes place on a single day, but delivers a year’s worth of impact.
Stripe Sessions brought together business leaders and builders to discuss the most important internet economy trends. It focused on the many ways businesses can continue to accelerate progress in times of change.
2023 marked the first time Sessions was back, in-person, since 2019. Inspired by the in-person nature of the event, the creative leveraged brushwork and Japanese design principles to convey humanism, motion and adaptation, balanced with organization and structure. Vibrant colors jumped off clean backgrounds and bold type stood strong against both. Using scenic overheads, bespoke furnishings, bold graphics and lighting design, we brought the look of Stripe to the industrial environment of Pier 48.
Credits —
Stripe Creative Leads: Monika Pawar & Jordan Gray // Executive Creative Director: Kali Heitholt // Creative Director: Nevin Mizelle // Creative Producer: Chris Lewman // Environmental Designers: Camille Connolly & Chris Boone // Art Directors: Brett Meier & James Dunphy // Creative Studio: estudi
Jack Morton Worldwide x Stripe, 2023
SaaStr is the world's largest community of SaaS executives, founders, and entrepreneurs. Their events bring live SaaS best practices directly to their community—to share, scale, and grow together.
SaaStr Europa spanned 2 days in Barcelona. It boasted over 2,000 attendees, 30 hours of content and more than 60 speakers across 4 stages. Our creative approach was simple: match the energy, excitement and colors of Barcelona.
Credits —
Creative Directors: Gabriela Arellano & Nevin Mizelle // Art Directors: Brett Meier & Matt Wesson
Montgomery Entertainment x SaaStr, 2022
Snowflake Summit 2022 marked the fourth annual Summit, taking place from June 13-16, 2022. This four-day event will took place at the Caesars Forum Conference Center, where more than 8,000 Snowflake customers, partners, and industry peers gathered to collaborate around data, with the goal of developing new data products and apps that will help drive business forward.
Our challenge: To bring “The World of Data Collaboration” to life.
By focusing on the ‘Collaboration’ half of our theme, an elevated attendee experience was born. We focused on attendee experiences, attributes and emotions. Facilitating and creating innovative ‘Collaborative’ moments throughout, from pre-event, during and post-event.
Credits —
Executive Creative Director: Trin Basra // Creative Director: Nevin Mizelle // Design Producer: Justine Vanderveen // Environmental Designers: Ben Synborski, Mike Jiminez, Joe Kurzer // Art Directors: Laura Walters, Roy Rezentes, Mat Nelson, Jocelyne Flores
Freeman x Snowflake, 2022
F8 is Facebook's annual developer conference that serves as a platform to showcase Facebook's innovation, new products and illustrate how developers can build on their platforms.
F8 2021 set out to bring the event back to its roots, with a focus on developers. Through this mission, F8 Refresh was born.
F8 Refresh had a simple message to convey: Build Together, Grow Together. The show focused on highlighting developers stories through behind-the-scenes capture of their lives and featured content relevant to their future growth.
The creative direction leveraged the recognizable F8 frame along with coded moments in motion. While the frames put the spotlight on individual developers, the code spoke to them. All code used in motion was realistic, intended to blend content with the universal language for developers.
F8 Refresh went live on June 2nd, 2021 with nearly 34,000 registrants. Comms made over 47M impressions and generated 4.4M engagements. The opening Keynote attracted 4.5K viewers who watched it entirely, an increase compared to the 2019 live event that brought 3,600 attendees. Similarly, sessions kept 1,200 viewers engaged while the 2019 event engaged an average of 50-100 throughout.
Watch F8 Refresh on demand here.
Credits (JMW Team) —
Creative Directors: Nevin Mizelle & Melissa Murphy // Graphic Art Directors: Brett Meier, Ryan Ainsworth, Winnie Clark // Content Art Directors: Mindy Turner, Emily Sherman // Animators: Ben Exler & Dave Graw
Jack Morton Worldwide x Facebook, 2021
In the wake of Covid and the work from home movement, Facebook developed a series, “What Matters.” The goal was to develop two live-streamed shows under this umbrella: Roundtables and Industry Debate. Both invited industry leaders to join from their homes and discuss timely topics throughout the year.
Our task was to develop an evergreen show look and feel that could be applied across these two series, and beyond. This included a show style guide, design system, motion graphics, social blasts and more.
Shown here is a small sample of this style guide along and motion graphics.
Credits —
Creative Director: Nevin Mizelle // Art Directors: Ryan Ainsworth & Winnie Clark // Animator: Ben Exler // Editing: Agency X
Jack Morton Worldwide x Facebook, 2020-2021
Unlike any other brand, Facebook is a platform that brings people together through conversation, connection, and community. At Cannes, we set out to design our beach to represent this.
We were purposeful in developing a space that would inspire conversations and connections, with integrated activations that allowed for education and engagement. We fostered community, connection, and conversation throughout. From our unprecedented stage orientation, to our programming, and activities that engaged the Cannes community, we established a truly creative environment.
This year was Facebook’s most attended and most engaged Cannes Lions Festival to date, seeing 14K+ visitors, and triple-digit percentage increases in individual check-ins, countries in attendance, and businesses in attendance; not to mention global press coverage.
Credits —
CD: Jesse Rea // ACD + Art Director: Nevin Mizelle // Designers: Anna Vargas, Carissa The // Renderer: Rob Arbuckle
Jack Morton Worldwide x Facebook, 2019
Art direction for Bebe Rexha’s “I’m a Mess.” Visualized by Director Sophie Muller, “I’m a Mess” is a dramatic take on Bebe’s inner demons. The brief was to create a deck that portrayed the uses of extreme colors and monochromes, sensational dancing, and high fashion in an unexpected setting. We were tasked with art directing and designing the treatment deck to accompany her creative vision.
Wondros, 2018
*For other director & commercial treatments please contact me for my offline portfolio.
Hong Kong Exchanges and Clearing Limited (HKEX) is a leading global operator of exchanges and clearing houses. To better reflect their new positioning as a financial markets pioneer that connects China with the world, we developed a new identity to articulate the brand’s modernity and forward thinking.
The refreshed logo for HKEX, which now forms an integral part of the brand, is meant to symbolise HKEX’s role in creating valuable connections across markets, asset classes and cultures. A handcrafted, custom typeface adds to the overall effect of a bolder, cleaner, and more contemporary identity, and the mark in the HKEX logo represents the vital connection of East and West.
Transform Awards Asia Pacific Silver Winner for Best Visual Identity in the Financial Services sector, and Silver for Best Brand Development Project to Reflect Changed Mission. Featured on Under Consideration: Brand New.
Credits —
CD: Andy Reynolds // Designers: Kitty Chan, Gianluca Crudele, Nevin Mizelle // CS: Rachel Chung, Karen Mak
Brand Union 2016.
Hula Girl is a short documentary film chronicling the life of Joan Anderson, the inventor of the hula hoop. Directed by Reiss | Hill, the short premiered at Tribeca 2018. The poster design and press kit were designed, art directed, and distributed prior to the release.
Wondros, 2018.
During Chinese New Year it’s tradition in Asian culture to give Lai See, little red envelopes filled with money, to friends and family. Being the year of the monkey, we decided to be a bit cheeky, and turn the standard red packets into paper bananas.
Using a special varnish, we designed bunches of 4 envelopes that felt silky smooth, like banana skin, and along with faux product stickers, packed them into mini craft paper envelopes.
We shipped them off to clients, colleges, and friends alike to spread a little lunar love this Chinese New Year.
Credits —
CD: Andy Reynolds // Designers: Kitty Chan, Kenneth Lai, Gianluca Crudele, Nevin Mizelle // CS: Yanessa Fung, Rachel Chung
Brand Union 2016.
Art direction for Bobi Andonov’s “Apartment.” Envisioned by Director Ellis Bahl, “Apartment” is a visual concept that plays with infinite time lapses and false realities. We were tasked with art directing and designing the treatment deck to accompany his creative vision.
Wondros, 2018
*For other director & commercial treatments please contact me for my offline portfolio.
